VIU is a young and innovative eyewear label from Switzerland. We have set out to revolutionize the market for designer eyewear with our direct-to-consumer business model. Cutting out middle men we are able to combine highest quality with fair prices. VIU glasses are designed in Zurich and handmade in Italy and Japan. We offer a unique customer experience in more than 30 flagship stores across Switzerland, Germany, Austria & Scandinavia as well as our online store. Our main office locations are Zurich and Munich.