See what matters

See what matters

With iconic models from the VIU Summer Collection 2024. Premium eyewear - made transparent and fair.

We are in the mood for sunshine. For life to blossom and for lightness. So that we can focus on the essentials again. With the new models in the Summer Collection 2024, you can make your moments in the sun unique. And it's not just about what's visible. Because even beyond the frame, nothing will dazzle you.

The Casual

The CasualThe Casual

The Savage

The SavageThe Savage

The Novelist

The NovelistThe Novelist

VIU not only stands for premium eyewear, but also for transparency and fairness right from the start. Manufactured with precision and great attention to detail. And sustainable wherever possible. Be part of our community that consciously focuses on the good. What could be better than enjoying the moment like this?

Sunglasses The Mysterious
Glasses The Mysterious

Keep an eye on the essentials. You and your world. Show yourself as you are. Make a statement. And make your moments in the sun special. The experts in our VIU stores will work with you to find out which sunglasses you can use to make a special statement.

Summer Collection 2024

See what matters

Premium Eyewear – made transparent and fair. Discover what's behind it.