Premium quality at fair prices

From us to you: When you buy your glasses from VIU, you pay for premium quality but not fancy labels or pointless distributors.

All our glasses are designed at our VIU Design Lab in Zurich and made from first-class materials by our production partners in Italy and Japan. Premium lenses made in Switzerland and Germany finish off every pair of VIU glasses so you can see clearly. We sell directly to you, so we don’t need to waste time and money on unnecessary journeys and distributors. And that’s how we can promise you premium quality at a fair price every time.