Chur Poststrasse

You can also discover our handcrafted VIU eyewear at our store in Chur’s Old Town. Whether your style is bold or understated, classic or contemporary, our handcrafted glasses with Swiss design are made to suit a wide range of personalities and individual looks.

Our aim is to combine contemporary design with innovative technology. VIU glasses are more than simply a way to improve your vision – they are a considered accessory that reflects your individual character and fits naturally into your personal style.

Services at our eyewear store in Chur Old Town

At our VIU Store in Chur’s Old Town, you can expect more than a traditional visit to the optician. We combine precise craftsmanship with a clear design philosophy and take the time to understand your individual visual needs and personal style. Our experienced opticians guide you personally, from the initial consultation through to the final fitting of your glasses.

Free eye test in Chur

Whether you need single-vision or multifocal lenses, our qualified opticians determine your exact prescription using modern, hygienic equipment at our Chur store.

From an initial vision check to more individual requirements, we focus on precise results as the basis for your new eyewear. You can easily book your appointment online.

Personalised style consultation

At VIU, your personality is at the heart of the consultation. Our carefully curated selection of frames includes a variety of shapes, colours and materials, ranging from understated to more expressive styles.

Together, we’ll find a frame that not only suits your face, but also complements your personal style. We’ll also advise you on suitable lenses, coatings and colour options to create eyewear tailored to you.

Repairs and adjustments

When you collect your glasses from our optician in Chur, we adjust them precisely to ensure an optimal fit and comfortable wear from the very first moment. For lasting comfort, we also offer free adjustments, professional cleaning and minor repairs directly in store.

Your optician in Chur Old Town

At the VIU Store in Chur’s Old Town, you’ll discover eyewear with a distinctive approach to design. Our collections combine Swiss design with precise craftsmanship and are created for people who value quality, aesthetics and individuality. From clean lines and subtle details to more distinctive statement frames, every design is part of a carefully considered collection.

If you’d like to try something new or aren’t yet sure what suits you best, our opticians will guide you with an experienced eye for proportions, colours and materials. Step by step, we’ll help you find a pair of glasses that genuinely feels right for you rather than simply serving a practical purpose.

Our store is located in the heart of Chur’s historic centre, surrounded by the character and everyday life of the Old Town. From Fontanaplatz, the store is only a few minutes away on foot, while Bahnhofstrasse is also nearby.

Inside, you’ll find a calm, minimalist setting with warm natural tones and clean lines. The space is deliberately designed to keep the focus on what matters most: your consultation and our eyewear. The nearby Plessur River adds to the distinctive character of the location and makes a visit feel pleasantly relaxed.

Take your time to explore the collection, try on different frames and receive personal advice. With generous opening hours, it’s easy to fit a visit into your day without feeling rushed.

Frequently Asked Questions About Our Eyewear Store in Chur (FAQs)

I already have a prescription. Can I order VIU glasses in Chur Old Town?

Yes. If you already have an up-to-date prescription or optical record with your current values, you’re welcome to visit us in store at any time. Please make sure your prescription includes not only the standard values for sphere, cylinder and axis, but also your pupillary distance (PD).

We need these measurements to produce your prescription glasses accurately. If any values are missing or you feel that your prescription may no longer be up to date, you can book a free eye test with us at any time.

Can I get an eye test in Chur without an appointment?

Yes. However, we recommend booking an appointment online in advance to avoid waiting times. Subject to availability, our opticians may also be able to carry out the eye test on a walk-in basis. Please note that you should ideally not wear contact lenses beforehand.

How long does an eye test at VIU Chur take?

An eye test usually takes no longer than 20 minutes.