


VIU combines design from Zurich with expert craftsmanship in Italy and Japan. Our collections are created without intermediaries and follow a clear philosophy centred on simplicity and quality. You’ll find a carefully curated selection of glasses that are thoughtfully designed and made to last.
At our store in Düsseldorf city centre, you can expect personal advice that takes the time to focus on what matters. Between the energy of the surrounding streets and the calm atmosphere inside the store, we create a space where precision and clarity come first. Our approach is both considered and personal.
We offer a precise eye test, whether you’re visiting VIU for the first time or are already a customer. Modern testing technology and experienced opticians help ensure reliable results. After your purchase, your lenses are also covered by a 90-day guarantee for added peace of mind.
Finding the right pair of glasses starts with a conversation. Our team in Düsseldorf guides you through a carefully curated selection of designs from Zurich. Materials such as fine acetate and lightweight titanium meet balanced proportions that complement your personality without overpowering it.
When you collect your glasses from our Düsseldorf store, we adjust them precisely so they feel comfortable and natural from the start. We also remain your point of contact for professional cleaning, readjustments and repairs. Our service is designed for the long term and continues well beyond your purchase.
You’ll find our store on Benrather Straße, a quieter link between Königsallee and Düsseldorf’s historic Old Town. The area combines premium shopping with a more relaxed atmosphere away from the city’s busiest streets.
The store itself reflects this understated approach. Clean lines, plenty of space and a minimalist presentation give you time to browse and receive personal advice. Our range includes optical glasses and sunglasses characterised by balanced shapes and subtle colours. The collection is deliberately focused, allowing you to compare different styles at your own pace and choose eyewear that continues to feel right over time.
Nearby, you can visit Carlsplatz and its daily market or continue towards the Rhine promenade. This part of Düsseldorf brings together the energy of the city with quieter spaces to pause and explore.
Getting to the store is easy. From Düsseldorf Central Station, you can reach the city centre quickly by public transport. Heinrich-Heine-Allee station is only a few minutes away and provides convenient underground and tram connections. Our generous opening hours from Monday to Saturday also give you plenty of flexibility when planning your visit, making it easy to fit an appointment into your day.
You’re always welcome to visit the store spontaneously. However, if you would like a more in-depth consultation or an eye test, we recommend booking an appointment in advance.
Our glasses are made from high-quality materials such as acetate and titanium. They are crafted in Italy and Japan with a focus on durability and comfortable everyday wear.
Yes. We carry out precise eye tests in store using modern technology and take the time needed to determine your prescription reliably.
Yes. Many of our frames are deliberately designed to be lightweight, helping them remain comfortable throughout the day without feeling intrusive.
Our service continues after your purchase. We can help with readjustments, professional cleaning and minor repairs to ensure your glasses continue to fit comfortably over time.
Mon – Fri, 10:00 - 17:00
Limited availability from 05.10 - 23.10.
Mon – Fri, 10:00 - 14:00