On our journey to an even more responsible use of limited resources, we are now launching the most sustainable VIU eyewear ever: our new RE collection made with Eastman Acetate Renew.
Eastman Acetate Renew is predominantly organically based and made from certified sustainable cellulose and recycled plastics instead of conventional fossil-fuel-based raw materials. Consisting almost entirely of organic and recycled components, this new material is identical in functionality and quality to traditional acetate, but much more environmentally friendly.
Molecular recycling is a revolutionary recycling technology that breaks down hard-to-recycle plastics into their molecular building blocks and converts them into a durable basic material. Together with organically based cellulose and organic plasticisers, this creates a uniquely sustainable material: Eastman Acetate Renew.
Compared to using conventional acetate, we can reduce the carbon footprint of each manufactured frame by as much as one third.