You can find our complete assortment of high-quality glasses and sunglasses for women and men at our store in Vienna's first district. VIU’s store on Bauernmarkt in Vienna will impress you not only with our wide selection of frames, but also with the special quality of our glasses, which are designed in Switzerland and then handcrafted in over eighty steps in the Dolomites or in Japan. In addition to VIU’s own eyewear collection, our store on Bauernmarkt also carries prescription glasses and sunglasses from our collaborations.

VIU’s store in the first district of Vienna’s inner city offers you our full assortment of eyewear as well as the following optician services:

No matter whether you’re buying a pair of glasses for the first time or if you already wear spectacles, our VIU store in Vienna’s attractive first district is the right place for you. At VIU, we aim to find the right glasses for every character. In addition to choosing the frame that goes best with your facial features and your personality, it is equally important to find lenses that perfectly meet your needs. Our expert staff will be happy to advise you. If you wish, you can also find out about our various corrective lenses in advance.

Depending on the shape of your face, we offer frames in various shapes ranging from round glasses, through angular models, to eye-catching statement glasses. You can also choose the material that best suits your needs and preferences. In our online Material Guide, you can find out in advance whether a lightweight and seemingly delicate yet nonetheless sturdy acetate frame would be your best choice or if a titanium frame would be more suitable for you.

Austria’s capital city is divided into twenty-three districts, each with its own unique character and a cornucopia of cultural, historical and geographical attractions. The first district is both the most central and most historically significant neighbourhood. Vienna’s historic centre will charm you with its quaintly winding alleyways and historic buildings, as well as its many restaurants, cafés and diverse shopping opportunities. The first district is not only interesting for tourists, but also a lively place to linger and enjoy a fascinating mix of tradition and modernity.

The first district is also the home of numerous opticians and eyewear stores. VIU’s store, the second of our three Viennese stores, is located on Bauernmarkt, a historic street that stretches from Michaelerplatz to Hoher Markt and is well known for its charming atmosphere.

Our store, which opened in 2017, has approximately sixty square meters of floor space and handsomely reflects VIU’s philosophy of combining functionality with the highest standards of design. Vienna’s public transport network provides excellent access to the first district, so you can take advantage of many easy options to reach our VIU store by train, bus or tram. And thanks to our long and convenient opening hours, you’ll have plenty of time to browse and choose.