VIU x SWISS

See What Matters. With VIU.

"Swissness" is more than a characteristic of origin – it's a promise of quality, precision, and timeless design. SWISS enables travel with Swiss precision and reliability. Just like VIU, SWISS is committed to the highest quality standards and a design that is both contemporary and elegant. In this collaboration, two Swiss brands that stand for excellence unite. They share not only an origin but also a philosophy: the pursuit of excellence.

Welcome on board

As part of the VIU x SWISS collaboration, you enjoy an exclusive treat: 10% off handcrafted eyewear designed in Switzerland. Inspired by Swiss precision and timeless design, each frame is made from the world’s finest materials – at a fair price. This is one way of saying thank you for choosing SWISS. Discover your new perspective today.

How to Use Your Code

1. Choose a frame online. Enter your code SWISSXVIU during checkout. Please note that we only ship to Switzerland, Germany, and Austria.

2. Or visit one of our 49 VIU stores in Switzerland, Germany, and Austria. Find a store near you here:

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3. Enjoy timeless Swiss Design.

Use this code in store or online

SWISSXVIU

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See What Matters

Founder's Story

Optical Frames

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What is special about Swiss Design?

For us, it is premium quality in timeless design. Crafted with the best materials in the world. For a fair price. Eye-opening eyewear. A conscious choice. For people who See What Matters.

Hello Production by VIU

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Premium Quality & Swiss Design

Discover

The collaboration between SWISS and VIU connects the physical journey with an enhanced visual experience: Discover the world with SWISS – and see it in all its diversity with VIU. Together, the brands offer a journey that not only expands the horizon but also sharpens the focus on what truly matters. Because every trip is an opportunity to see the world with new eyes.