Frankfurt Store



Opening Hours
Mon - Fri 10 - 19
Sat 10 - 18
Sunday & public holidays closed
Store Services
  • Eye Test
  • Free Style Consultation

Optician in Frankfurt City Center

In our store in Frankfurt city center you will find a unique selection of handmade eyewear designed in Switzerland. At VIU, we attach great importance to high quality, innovative design, personal advice and a pleasant shopping experience. 

Our eyewear collection not only includes different materials, but also various frame shapes: At VIU, we believe that glasses should not only strengthen your eyes, but also your character. 

Services available in our eyewear store in Frankfurt

We offer a variety of first-class services in our store to ensure that you find the right glasses and that they are flawless at all times.

Free eye test
Our experienced opticians will gladly determine your current vision values. It’s quick and easy to schedule your appointment online.
Individual style consultation
Come to our store for a free consultation. Our employees are specially trained to help you find the perfect frame for you.
Adjustments & cleaning
You already have a pair of glasses, but they pinch or don’t fit well? We’ll adjust and cleanse your VIU glasses so they fit you perfectly and are optimally clean.

Our staff will not only advise you as part of the free style consultation, but will also provide you with all the important information about eyewear materials and lenses. This is because both the material and the lenses depend on individual requirements and preferences. For example, different life situations require relaxed lenses, varifocals or other special lenses.  

As glasses, unlike contact lenses, are not a means to an end, we want you to find exactly the glasses you are looking for. In order to offer even more individual solutions, we also offer 3D-printed glasses - these allow the highest degree of individuality in order to optimally emphasize your personality. 

About our VIU Store in the city center of Frankfurt

We are located in the heart of the city center, right on Friedensstraße. Here you will find numerous shopping opportunities and the street is well connected to the public transport network: The Willy-Brandt-Platz subway station is in the immediate vicinity and you can also easily reach our eyewear store by bus and streetcar. 

Thanks to our generous opening hours, you have plenty of time to visit us in the Friedensstraße store. We are open six days a week and our competent and experienced opticians are happy to help you. And after your visit, you can relax or enjoy a bite to eat in one of the many cafés and restaurants on Friedensstraße. The Nordend-West district, where the store is located, is also known for its green parks.


I already have a prescription for lenses. Can I get my new glasses made in the VIU store in Frankfurt in Friedensstraße?

Yes, if you already have a prescription or a card with your current vision parameters, you can visit our store at any time. However, please be sure that in addition to the standard dioptre, cylinder and axis data, your prescription or card also specifies your pupil distance (PD). We need this information in order to optimally manufacture your prescription eyewear. If you do not have these values or if you feel that they are no longer up to date, you can always schedule an appointment for a free eye test.

Can I have my eyes tested in Frankfurt even without an appointment?


Yes, but we recommend that you book an appointment online to avoid waiting times. If possible, our opticians can also carry out the eye test directly and determine your eyesight. Please note that you should not wear contact lenses before the eye test. You can find all further information about our free eye test online. 


How long does an eye test take at VIU in Frankfurt?


The eye test usually takes no longer than 20 minutes. You can plan around half an hour in total for your visit to our store in Friedensstraße in Frankfurt am Main.

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