Why always go for something new when you can think outside the box? VIU and artist Sarah Hartmann show just how much power a fresh perspective holds. Together, we focus on what’s often overlooked—and turn it into something that stands out: a collection of eyewear for everyone who likes to shake things up.
Sarah loves colors, shapes—and glasses. She used to work behind the counter at an optician’s shop; today, her name appears on her own collection. Childhood dream? Check! Together with VIU, she has reimagined favorite classics from our collection rather than designing new models from scratch. Why? Because good ideas don’t always require new resources—they require fresh perspectives.
The result: a limited edition in Sarah’s signature colors and Swiss precision. Inspired by her world of upcycling, digital design, and artisanal creativity. Each pair of glasses is an everyday piece with an artistic touch—as well as a statement of conscious style. For this collaborative collection, we refined existing designs and reused existing acetate sheets—as resource-efficiently as possible. Proof that sustainability can also be fun.
Interior creator and designer Sarah Hartmann reimagines spaces. With bold colors, an iconic '70s spirit, and a clear DIY attitude. For her, eyewear is more than just an accessory—it’s part of her self-expression. A long-standing love story that takes shape with VIU.
Dream. Create. Upcycle.
Or simply: Make the most of what you already have.