The new VIU Premium Lens
🇨🇠Swiss made lens technology. For you.
DIAMOND HARD COATING: 3 times more scratch-resistant than before
ULTRACLEAN COATING: Less cleaning. Clearer vision for longer.
INVISIBLE ANTI-REFLECTION COATING: Almost invisible. So you can see more.
Developed in Switzerland. Held to high standards.
Together with our partner Optiswiss, we spent two years developing, testing, and refining our premium lenses.
3 times more scratch-resistant than before.
On your nose. On the table. On the go. Just everyday life. Our new Diamond Hard Coating is 3× more scratch-resistant than its predecessor and significantly more resistant to coating peeling. A new VIU record for durability—and Swiss innovation for lenses that look like new for longer.
Clean less. See clearly longer.
Fingerprints, dust, and dirt stick to the surface much less and are easier to remove. To achieve this, we’ve further refined our UltraClean coating, giving it an exceptionally smooth surface and antistatic properties. The result is a new VIU record for ease of cleaning. Swiss innovation that requires surprisingly little maintenance.
Almost invisible. So you can see more.
So people see you, not your glasses. With a residual reflection of just 0.29%, our Invisible anti-reflective coating ranks among the best in the industry. Distracting reflections are reduced to a minimum. Fewer reflections, more eye contact in photos, video calls, and when sitting together.
Mon – Fri, 10:00 - 17:00
Limited availability from 05.10 - 23.10.
Mon – Fri, 10:00 - 14:00