


In the heart of Vienna's 7th district, you'll find the VIU store on Neubaugasse. Here, premium eyewear design from Zurich, precise eye care and personal advice come together to create a relaxed shopping experience. Whether you're looking for new glasses, sunglasses or an eye test, our experienced team will guide you with expertise, care and an eye for timeless design.
At our Neubau store, your visual needs and personal style always come first. From accurately determining your prescription to finding your perfect pair of glasses, our qualified opticians support you every step of the way with extensive expertise and a strong commitment to quality.
Whether you already wear glasses or would like to have your eyesight checked for the first time, our experienced opticians use modern, hygienic measuring technology to determine your prescription with precision.
We take the time to fully understand your individual visual needs, whether you require a simple prescription or progressive lenses. The results provide the basis for your new prescription lenses, ensuring clear and comfortable vision. All custom-made prescription lenses also come with a 90-day adaptation guarantee, giving you plenty of time to adjust comfortably to your new eyewear.
Every face is unique, and every pair of glasses should reflect your personality. That's why we take the time to offer individual advice and introduce you to a carefully curated selection of frames that combine shape, colour and materials in perfect balance.
Designed in Zurich, our collections are known for their minimalist aesthetics, premium craftsmanship and long-lasting quality. Rather than overwhelming you with endless options, we'll help you find the glasses or sunglasses that best suit your style, your features and your everyday life.
Our service doesn't end when you collect your glasses from our Vienna 1070 store. We carefully adjust your new eyewear to ensure the perfect fit and optimum comfort for everyday wear.
Whenever you need us, we're also here to provide professional cleaning, minor repairs and precision adjustments in our workshop. This helps keep your glasses in excellent condition, ensuring they remain a reliable everyday companion for years to come.
Our VIU store is located at Neubaugasse 36 in Vienna's popular 7th district of Neubau, one of the city's most creative neighbourhoods. Surrounded by independent design boutiques, concept stores, cafés and galleries, you'll find a relaxed setting where you can explore our latest eyewear collections and receive personal advice.
Neubaugasse is one of Vienna's best-known shopping streets, combining vibrant city life with a thriving creative scene. Just a short walk away, you'll find Mariahilfer Straße, the MuseumsQuartier and the charming Spittelberg district. A visit to VIU can easily be combined with a day of shopping, a coffee break or an afternoon exploring one of the nearby museums.
Getting here is simple. From Neubaugasse underground station, our store is only a few minutes away on foot. Several tram and bus routes, together with our central location, make it easy to reach us from anywhere in Vienna. If you're already exploring the city centre, you can also comfortably walk to our store.
Whether you've booked an appointment or decide to stop by spontaneously, you'll always find personal advice, precise eye care and a carefully curated selection of prescription glasses and sunglasses in a calm and welcoming atmosphere. Designed in Zurich, VIU collections are crafted from premium materials such as lightweight titanium and high-quality acetate. Many frames are produced by carefully selected manufacturers, combining exceptional craftsmanship, lasting comfort and outstanding durability. The result is eyewear that not only meets your visual needs but also complements your personal style for years to come.
Booking an appointment is recommended so that we can dedicate enough time to your eye test. However, you're also welcome to visit us without an appointment whenever availability allows.
You'll find a carefully curated collection of prescription glasses and sunglasses in a variety of shapes, colours and materials. Every collection is designed in Zurich and combines timeless aesthetics with exceptional quality.
Absolutely. After you collect your glasses, we carefully adjust them to ensure the perfect fit. You're always welcome to return for professional cleaning, minor repairs and precision readjustments whenever needed.
Yes. Our eyewear store is located on Neubaugasse in Vienna's 7th district and is only a few minutes' walk from Neubaugasse underground station. We're also easily accessible from Mariahilfer Straße and Vienna's city centre.