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Acetate Renew

On our journey towards an even more responsible use of limited resources, we are now launching the most sustainable VIU eyewear ever: our new RE collection made from Eastman Acetate Renew.

Acetate Renew — 96% sustainable.

The predominantly bio-based Eastman Acetate Renew is made from certified sustainable cellulose and recycled plastics instead of fossil-based raw materials. Made almost entirely from organic and recycled components, the material is identical in functionality and quality to traditional acetate — but much more environmentally friendly.

The recycling revolution

Molecular recycling is a revolutionary recycling technology that breaks down hard-to-recycle plastics into their molecular building blocks and converts them into a durable basic material. Together with organically based cellulose and organic plasticisers, this creates a uniquely sustainable material: Eastman Acetate Renew.

CO2 footprint

Compared to using conventional acetate, we can reduce the carbon footprint of each manufactured frame by as much as one third.

Glasses from 215 CHF with prescription lenses and sunglasses from 185 CHF with quality lenses.