


In our store in Frankfurt's city center, you will find a unique selection of handcrafted glasses that are designed in Switzerland. At VIU, we place great value on high quality, innovative design, a personal consultation, and a pleasant sales experience. Our glasses collection includes not only various materials but also diverse frame shapes: We at VIU believe that glasses must strengthen not only your eyes but also your character.
In the VIU store in the heart of Frankfurt's city center, you can expect more than classic optician services: this is where precise craftsmanship meets modern design and personal consultation at eye level. Our goal is to work with you to find glasses that not only fit perfectly but also emphasize your personal style.
Our trained opticians determine your visual values accurately and reliably, from simple corrections to more complex requirements. We work with high-quality, hygienic equipment and consciously take time for your individual visual needs. For maximum peace of mind, you also receive a 90-day adaptation guarantee on your prescription lenses.
At VIU, your personality is the focus. In our eyewear store in downtown Frankfurt, our experts will guide you in choosing your new glasses or sunglasses and show you a curated selection of frames, colors, and materials. Together, we will find the frame that enhances your facial features and integrates seamlessly into your everyday life. At the same time, we advise you on choosing the right lenses, tailored to your visual needs and habits.
Your glasses should feel as good as they look. That's why, as your optician in Frankfurt city center, we adjust your VIU frames free of charge and ensure optimal wearing comfort with professional cleaning. Additionally, we advise you on materials and lenses, from single-vision to progressive solutions, suitable for your daily routine. Furthermore, at VIU, you will find innovative 3D-printed frames for maximum individuality.
Right in the heart of Frankfurt, on Friedensstraße, our VIU store awaits you—a place where timeless design, high-quality materials, and personal consultation meet. Here, you can discover a carefully curated selection of our glasses and sunglasses, designed in Switzerland and manufactured to the highest standards of quality and precision. Our collections combine different materials, colors, and shapes, always with the goal of creating eyewear that not only supports your vision but also underlines your character. In a relaxed atmosphere, our experienced opticians take time for you and ensure a consultation experience that goes far beyond a classic optician visit. Thanks to its central location in Frankfurt city center, our store is easy to reach: the Willy-Brandt-Platz subway and bus station is just a few minutes' walk away. The surrounding area also invites you to linger, with a wide variety of shopping opportunities as well as cafes and restaurants nearby. With generous opening hours six days a week, you have the opportunity to visit us flexibly at any time. Whether for a detailed consultation, an eye test, or a spontaneous visit in between, we are happy to assist you.
Yes, if you already have a prescription or an eyewear pass with your current values, you can stop by our store at any time. However, please ensure that your prescription/pass includes the pupillary distance (PD) in addition to the standard information on diopters, cylinder, and axis. We need this to manufacture your prescription glasses optimally. If you do not have these values or feel they are no longer up to date, you can book an appointment for a free eye test at any time.
Yes. However, we recommend booking an appointment online to avoid waiting times. If possible, our opticians can also perform the eye test directly and determine your visual acuity. Please note that you should not wear contact lenses before the eye test. All further information regarding our free eye test can be found online.
As a rule, the eye test takes no longer than 20 minutes. For your visit to our store on Friedensstraße in Frankfurt am Main, you can plan for about half an hour in total.