VIU for Art Basel
Seeing is a choice.
We live in an age of constant visual overload. Every second brings more content, more stimuli, more offers. Attention is the new currency—and it’s becoming scarcer by the day. In this cacophony, making choices isn’t about restraint. It’s a stance.
New in
Art Basel I
CHF 235
Light Khaki
New in
Art Basel I
CHF 235
Purple
New in
Art Basel II
CHF 235
Ice Transparent
What happens when you leave something out.
Two frames, inspired by iconic intellectual and creative eyewear styles. Reduced to the essence. Featuring a curated lens concept for the tints. Crafted from Eastman Acetate Renew: 96% sustainable components, handcrafted in over 80 steps in Northern Italy. A material that is uncompromising—in its quality and in its commitment to sustainability. Because true craftsmanship knows no shortcuts.
For everyone who doesn't just vote at random.
There are people who go through life simply consuming. And there are people who go through life curating. For them, substance, subtleties, and context are what matter most. This eyewear collection is made specifically for these people.
About ART BASEL
Art Basel is one of the world’s leading platforms for modern and contemporary art. With fairs in Basel, Miami Beach, Hong Kong, and Paris, it brings together galleries, artists, and collectors from around the world within a carefully curated context—creating spaces where curation takes on new meaning.
See What Matters.
See you.