Acetate Renew
On our journey towards an even more responsible use of limited resources, we are now launching the most sustainable VIU eyewear ever: our new RE collection made from Eastman Acetate Renew.
Acetate Renew — 96% sustainable.
The predominantly bio-based Eastman Acetate Renew is made from certified sustainable cellulose and recycled plastics instead of fossil-based raw materials. Made almost entirely from organic and recycled components, the material is identical in functionality and quality to traditional acetate — but much more environmentally friendly.
The recycling revolution
Molecular recycling is a revolutionary recycling technology that breaks down hard-to-recycle plastics into their molecular building blocks and converts them into a durable basic material. Together with organically based cellulose and organic plasticisers, this creates a uniquely sustainable material: Eastman Acetate Renew.
CO2 footprint
Compared to using conventional acetate, we can reduce the carbon footprint of each manufactured frame by as much as one third.
Glasses from €185 with prescription lenses and sunglasses from €155 with quality lenses.
