In our store in Frankfurt city center you will find a unique selection of handmade eyewear designed in Switzerland. At VIU, we attach great importance to high quality, innovative design, personal advice and a pleasant shopping experience. 

Our eyewear collection not only includes different materials, but also various frame shapes: At VIU, we believe that glasses should not only strengthen your eyes, but also your character. 

We offer a variety of first-class services in our store to ensure that you find the right glasses and that they are flawless at all times.

Our staff will not only advise you as part of the free style consultation, but will also provide you with all the important information about eyewear materials and lenses. This is because both the material and the lenses depend on individual requirements and preferences. For example, different life situations require relaxed lenses, varifocals or other special lenses.  

As glasses, unlike contact lenses, are not a means to an end, we want you to find exactly the glasses you are looking for. In order to offer even more individual solutions, we also offer 3D-printed glasses - these allow the highest degree of individuality in order to optimally emphasize your personality. 

We are located in the heart of the city center, right on Friedensstraße. Here you will find numerous shopping opportunities and the street is well connected to the public transport network: The Willy-Brandt-Platz subway station is in the immediate vicinity and you can also easily reach our eyewear store by bus and streetcar. 

Thanks to our generous opening hours, you have plenty of time to visit us in the Friedensstraße store. We are open six days a week and our competent and experienced opticians are happy to help you. And after your visit, you can relax or enjoy a bite to eat in one of the many cafés and restaurants on Friedensstraße. The Nordend-West district, where the store is located, is also known for its green parks.