Innsbruck Anichstrasse

VIU stands for considered eyewear design from Zurich, precise craftsmanship and personal advice. At our store in Innsbruck, you’ll find glasses and sunglasses that bring design, function and comfort together. Our qualified opticians guide you through the selection process and help ensure your new eyewear suits your everyday life, personal style and individual visual needs.

Services at our optician in Innsbruck

At VIU, we combine modern eyewear design with precise eye care. From determining your prescription to the individual fitting of your glasses, we support you with personal advice and a service designed for long-term satisfaction.

Free eye test in Innsbruck

Whether you’re visiting VIU in Innsbruck for the first time or are already a customer, our qualified opticians can determine your current prescription precisely during a free eye test using modern testing technology. This provides the basis for lenses tailored to your vision and everyday needs. All prescription glasses purchased from us also come with a 90-day satisfaction guarantee.

Personalised style consultation

The right pair of glasses should complement your personality without overpowering it. That’s why our consultations focus not on trends, but on your individual style. Together, we’ll find frames that suit your facial features, everyday life and visual habits.

Our collections are designed in Zurich and combine timeless aesthetics with high-quality materials. The result is glasses and sunglasses that feel natural to wear and are designed to be enjoyed for years to come.

Fittings and aftercare

To make sure your glasses feel comfortable from day one, they are individually adjusted when you collect them. Our team also remains available afterwards for any questions about comfort, fit or vision quality.

Regular cleaning, minor repairs and readjustments are all part of our service, along with long-term support for your eyewear. This helps ensure your glasses remain a reliable part of everyday life.

About our optician in Innsbruck

You’ll find the VIU Store at Anichstraße 5, right in the heart of Innsbruck city centre. The store offers a calm setting where you can discover glasses and sunglasses without feeling rushed. Its interior reflects VIU’s clean design language while creating plenty of space for personal advice and precise eye care.

Anichstraße connects Innsbruck’s historic Old Town with some of the city’s main shopping and pedestrian areas. Just a few minutes away, you’ll find Maria-Theresien-Straße with its famous St. Anne’s Column, as well as the Old Town around the Golden Roof. RathausGalerien and numerous cafés, restaurants and boutiques are also nearby.

A visit to your optician in Innsbruck can therefore be easily combined with a stroll through the city centre or a break in one of the surrounding cafés. If you’re visiting Innsbruck, many of the city’s main sights are within easy walking distance of the store.

Thanks to its central location, the store is easy to reach by public transport. The Maria-Theresien-Straße and Terminal Marktplatz stops are only a few minutes away and provide connections to numerous bus and tram lines. Innsbruck Central Station is also within easy reach.

Our Innsbruck store brings together high-quality eyewear design, personal advice and one of the city’s most central locations.

Frequently Asked Questions About Our Eyewear Store in Innsbruck (FAQs)

Can I get an eye test at VIU in Innsbruck?

Yes. We offer a free eye test at our Innsbruck store. Our qualified opticians use modern testing technology to determine your prescription and can then advise you on suitable lenses.

Do I need an appointment?

Booking an appointment is recommended, particularly for an eye test or a more in-depth consultation. This allows us to dedicate enough time to your individual needs.

Does VIU offer prescription sunglasses?

Yes. Many of our sunglasses can be fitted with prescription lenses, allowing you to combine clear vision with sun protection and considered design.

Are my glasses adjusted after purchase?

Of course. When you collect your glasses, we adjust them individually to ensure a comfortable fit. You can also return to the store at any time for further readjustments.

What types of lenses does VIU offer?

We offer high-quality lenses for a range of visual needs, including single-vision and progressive lenses, as well as individually tailored solutions for different everyday requirements.