Our Spring/Summer Collection stands for mindful enjoyment and conscious consumption. For a new lightness in everyday life and when enjoying moments: presence, quality, and joy in summer.

Our spring models are sculptural sunglasses: inspired by an Italy that had a different pace in the early 80s—warmer, slower, more enjoyable. Riviera afternoons in endless light, translated into classic shapes. Reinterpreted in intense colors.

Not just for one summer. But for everyone who appreciates clear vision, timeless designs, and mindful consumption. With UV 400 protection, precisely tailored to your prescription and tint, VIU sunglasses protect your eyes—for everyone who embraces the light.

No one fits the new collection better than the ambassador couple for our campaign: singer Mogli and actor, artist, and model Eugen Bauder-Taibi. Two personalities who authentically embody art, life, and a conscious attitude. They live what we create: sunglasses as an expression of style with substance. Iconic in look. Sometimes iconic and statuesque, sometimes delicate. Beyond fast-moving trends. Swiss design – consciously crafted from the best materials in the world.