


At the VIU Store in Geneva, the focus isn't just on the glasses, but on the person wearing them. With precise optometry, personalized consultations, and high-quality materials, we guide you from your initial eye exam to your finished pair of glasses. In doing so, we combine technical expertise with a clear understanding of design and everyday functionality.
Whether you are already a VIU customer or visiting us for the first time: Our eye test allows for a precise determination of your current vision strength. Using modern measuring technology and the experience of our qualified opticians, we reliably assess your vision and create the foundation for perfectly matched prescription lenses. You also receive a 90-day satisfaction guarantee on all prescription glasses purchased from us.
Your glasses accompany you every day and should seamlessly fit your style. That is why your personality is at the heart of our consultation. Together, we find eyeglass frames that suit your facial features, daily routine, and personal preferences. Designed in Zurich, our styles are characterized by clean lines, premium materials, and a minimalist design approach.
To ensure your glasses sit comfortably throughout the day, they are carefully fitted upon collection. We continue to be there for you afterward: Whether for minor adjustments, professional cleaning, or repairs, our service doesn't end with your purchase. We support you over the long term, ensuring your eyewear continues to perform optimally over time.
Located right in the heart of Geneva, our VIU Store can be found on Rue de la Confédération, one of the city's premier shopping streets. Here, we present a curated collection of glasses and sunglasses that combine modern design with precise craftsmanship.
Rue de la Confédération is situated between the Old Town and Lake Geneva, ranking among the central destinations for high-end shopping. Just a few minutes' walk away are Rue du Rhône with its international luxury brands, the historic Geneva Old Town, and the promenade along the shores of Lac Léman. A visit to VIU can thus be perfectly combined with a day out shopping, a coffee break, or a lakeside stroll.
Cultural landmarks such as Saint-Pierre Cathedral or Place du Bourg-de-Four are also easily reachable on foot. The central location makes the store an ideal stop for anyone exploring Geneva or spending time downtown.
Thanks to its proximity to the Bel-Air, Molard, and Rive stops, our optician in Geneva is exceptionally well connected to public transport. From Genève-Cornavin railway station, you can reach the store in just a few minutes by tram or on foot. If you are already in the city center, you can comfortably walk to us via the main shopping streets and pedestrian areas.
In a relaxed atmosphere, we take the time to answer your questions, advise you on glasses, sunglasses, contact lenses, and prescription lenses, and help you find the ideal solution for your everyday life.
Yes, many of our sunglasses can be fitted with custom prescription lenses. This allows you to enjoy optimal vision comfort alongside reliable UV protection.
The final fitting of your completed glasses takes place right here in the store. Our opticians ensure that your frame sits perfectly and feels comfortable during daily wear.
Yes. Our team is happy to advise you on contact lenses and assist you in discovering the ideal option for your vision needs and lifestyle.
Current opening hours may vary depending on the day of the week. You can find up-to-date hours as well as the option to book an appointment directly on VIU's store page.
Mon – Fri, 10:00 - 17:00
Limited availability from 05.10 - 23.10.
Mon – Fri, 10:00 - 14:00