10 years in Winterthur. See You.

Timeless frames, precision lenses, personalized advice

Hoi, Winti!

Hard to believe, but true: VIU Winterthur is turning 10! We’d like to celebrate this properly with you on Saturday 6 June 2026 at Obergasse 28.

Here's what you can expect when you get there

Exclusive tattoos worth CHF 50

The renowned tattoo artist ponzotattoo is in store. Choose your favourite design from a selection of stunning flash designs – including 1–2 exclusive VIU designs for true fans.

Pop-up cocktail bar by Hi&Da

Our neighbours at the legendary Hi&Da bar are mixing up the best drinks in town just for you. Look forward to drinks made with local ingredients and the bar’s absolute bestsellers, all for a flat rate of just CHF 10.

Complimentary snacks and drinks

Sparkling wine and light snacks will, of course, be provided.

Google Reviews

Katrin Berger
4 hours ago
I visited the VIU store in Ulm with a very specific idea in mind. Thanks to their expert advice, genuine interest in my needs, and their ability to bring my vision to life, I now enjoy the
Lena Reinel
2 days ago
Very friendly and helpful staff!
Jo
3 days ago
Beautiful, minimalist glasses and excellent service in the store. I was able to exchange one of my sunglasses later because I liked a different color even better. The service was very
Mona Wingerter, Art Director
5 days ago
Thank you so much for the great service (adjusting the temples and cleaning the glasses), dear Dilara & Barbara!
Louisa Reinheimer
5 days ago
Good advice, fast delivery and for the price, absolutely solid glasses 😉
Dmitry
5 days ago
I'm really very happy with VIU. The staff were incredibly friendly and helpful, and they gave me excellent advice when choosing my glasses. The glasses themselves are high-quality
Jana z.L.
1 week ago
Excellent advice. I was able to try on many models, take photos, sleep on it, and then choose one. All the staff are very friendly and helpful. The service for adjusting the glasses was
Leonie Hennings
1 week ago
Super friendly and competent advice and great models - all around a great experience :)

Discover

Premium Eyewear. Handcrafted, at a fair price. Optician expertise that cares about your eyes and your style. Visit us starting in Obergasse for a professional eye exam or a personalized consultation.

Prescription glasses

Including frame, starting from 225 CHF

Progressive glasses

Incl. acetate frame and organic lenses from 595 CHF

Premium Lenses (optional with Blue Light Filter and UltraClean Coating)

Incl. acetate frame and organic lenses from CHF CHF 380

Thank you for your trust
500,000+
Happy customers
4.8
More than 6000 reviews
See What Matters.
*Valid from May 9 to May 30, 2026, exclusively at the VIU SihlCity Store (not in the online shop). We reserve the right to extend this promotion. Cannot be combined with other discounts, coupons, or special offers. Accessories, gift cards, and gift certificates are excluded from this discount.