Shades of Love
Give your old sunglasses a new lease of life.
Do good with sunglasses
Unfortunately, a large proportion of the people who live in the high mountains suffer eye damage due to intense ultraviolet radiation. This causes reduced vision and increases the risk of eye infections and even total blindness. For the local people, poorer eyesight also means less access to education through reading and, in some cases, even inability to work. The solution is simple: sunglasses with high-quality UV protection. But these sunglasses are expensive and usually unavailable in such remote regions. This is where Shades of Love and you can make a difference.
Since the beginning, Shades of Love has distributed sunglasses to more than 460,000 people and is continuously working on further projects in the Himalayas and soon on a project in the Arctic.
Give your old sunglasses a second life.
Shades of Love is a non-profit organization that distributes used sunglasses to people in need in remote areas of the Himalayas. It is precisely there—in the highlands between 2,500 and 6,500 meters above sea level—that UV radiation is particularly harmful and eye protection is all the more important.
Give your sunglasses a second life. We regularly pass on all collected glasses to Shades of Love. They take the donations to the Himalayas and distribute them to people who urgently need UV protection.
VIU has been working with Shades Of Love since 2020. During this time, over 2,500 pairs of VIU sunglasses have been delivered to remote high-altitude regions such as the Himalayas.
