Renew your perspective


Conscious. Responsible. Sustainable.

The most sustainable acetate eyewear ever: the RE Collection – now online and in all VIU stores.

96% sustainable material

All models in the RE collection are made of an innovative acetate that consists almost exclusively of recyclable plastics that are difficult to recycle, organically based cellulose, and organic plasticisers.

Sustainable Material

Recycling reimagined

A revolutionary recycling technology makes it possible to break down hard-to-recycle plastics into their molecular building blocks. The further processing of this basic material produces a material that is identical in quality and function to traditional acetate, but with a third smaller carbon footprint.

Circularity Reimagined

Responsible in every point of VIU