VIU × ARMEDANGELS
Focus sur le développement durable
Les modèles de cette collaboration sont fabriqués en Acetate Renew de la compagnie Eastman: le premier acétate de cellulose au monde fabriqué à partir de matériaux organiques et de déchets plastiques recyclés. Pour la fabrication des montures en Acetate Renew, plus de 30 % d'émissions de CO2 sont économisées par rapport à l'acétate conventionnel.
The face of the campaign
German actress Lena Klenke, known from the Netflix series "How to Sell Drugs Online (Fast)" or the films "Fack ju Göthe 1-3", is the face of the exclusive sunglasses in the joint ARMEDANGELS and VIU campaign. For several years, Lena Klenke has been dealing with the topic of sustainability for several years - in fashion and in other areas of her life.
She believes: "A conscious approach is the first step towards improvement, which is why the collaboration with ARMEDANGELS and VIU fits so well. Sunglasses are also essential for me in summer, especially the bright Spectraa this year, which produces a beautiful blue light."
