VIU Eyewear | Sido
Honesty, transparency, and authenticity – the exclusive collaboration is a reflection of these shared values between VIU and Sido. All glasses in the collection are handmade in a traditional Japanese company from high-quality titanium in more than 200 steps. Tinted lenses and special details such as the Sido logo engraving on the nose pads make each pair of glasses a premium summer accessory.
In addition to the models MASKE, inspired by Sido's iconic artist mask, and PAUL, a tribute to Sido's given name, there is the model BERLIN, available in a variety of colors. Another popular model is the ASTRONAUT, which comes with different tinted sunglasses lenses.
SIDO, whose real name is Paul Hartmut Würdig, is a German rapper, music producer, songwriter and actor. In his 20 years as an artist, SIDO has achieved everything that can be achieved in Germany, and even more: #1 hits, platinum albums, awards, millions, legendary status. Above all, he has always remained relevant, even into the streaming age. At the beginning of his career, Berlin rapper SIDO wore a skull mask all the time. Since then, the artist has shown his true colors and changed his image from bad boy to serious musician.
