Collaboration

VIU Eyewear | Oh April

Visionary design and sustainable elegance merge in the limited collaboration. Together with the Cologne fashion label Oh April, founded by Carmen Kroll and Alina Zachries, we have created two unique sunglasses models made from sustainable acetate renew that not only enhance your look, but also convey a clear message of environmentally conscious style. The collection is handcrafted from Eastman Acetate Renew in a traditional workshop in the Italian Dolomites. This innovative material redefines circularity in the eyewear industry and is the world's first acetate made from plastic waste.

THE MINDFUL with its feminine cat-eye silhouette was available in classic cherrywood and creamy pearl. THE SAVAGE was a striking unisex frame in gold havana or in eccentric black with orange-tinted lenses.

"VIU and OH APRIL share the aspiration to create essential pieces that are handmade and of high quality. We are delighted to complete OH APRIL's SS24 collection with our sunglasses."
Fabrice Aeberhard, Creative Director VIU

Oh April was founded in 2017 and is led by entrepreneur and content creator Carmen Kroll, aka Carmushka, along with young mother and visionary Alina Zachries, who has also been Managing Director since January 2023. All of the label's designs are created in Cologne and produced in Europe, working with medium-sized family businesses that carefully craft each garment. The entire production chain focuses on quality, sustainability, and fair working conditions. The unique DNA of the label combines minimalist and urban ease with a modern yet timeless design. This allows Oh April to create high-quality, trend-conscious, and long-lasting statement pieces for the fashion-conscious wearer.