VIU Eyewear | Sarah Bounab

Swissness, respect for the planet, and the fusion of traditional craftsmanship with innovative technologies are at the heart of the collaboration between VIU Eyewear and Geneva-based jewelry designer Sarah Bounab. Together, they share a vision of combining timeless design with responsible materials – for products that inspire and revolutionize everyday life.

The result of this partnership is the exceptional "The Sarah Bounab" sunglasses, a fusion of craftsmanship and jewelry. Its customizable jewelry details make it a versatile statement piece that underscores the individual style and mood of its wearer. The innovative temples function like an ear piercing, allowing for the attachment of jewelry accents as desired.

Available in Black Transparent and Champagne, The Sarah Bounab invites a rethinking of jewelry and eyewear. These glasses merge functional design with artistic expression, redefining the accessory as a key element of modern fashion – an invitation to experience material, space, and design in a multi-sensory way.

The Geneva-based designer Sarah Bounab is known for her sensitive approach to form, materiality, and identity. Her work blends clean lines with emotional depth – inspired by her roots, urban culture, and the poetry of everyday life. Her jewellery pieces are statements, worn with intention rather than for hype. With The Sarah Bounab, she brings her signature aesthetic to eyewear for the first time – creating an object at the intersection of jewellery, design, and self-expression.