Collaboration

VIU Eyewear | Vito

Pizza and eyewear – how do they fit together? We think: Molto bene! Vito and VIU, both founded in Switzerland, share common values such as quality, craftsmanship, and sustainability. Both Vito's pizzas and VIU's eyewear are made with the finest selected ingredients and are crafted by hand with great attention to detail.

The two inclusive unisex sunglasses, named THE BASIL and THE NEGRONI, combine clear Swiss design with the Italian Dolce Vita vibe, evoking a desire for summer, sunshine, and effortless ease. While THE BASIL comes in a classic khaki, THE NEGRONI shines in a bold burnt orange.

“THE BASIL & THE NEGRONI – a little like a vacation in Italy – here and everywhere. The design process and the entire collaboration with the VIU team were exciting and inspiring. We are very happy with the result and look forward to many sunny hours, preferably with a slice of pizza. And here’s a little tip: each sunglasses case contains a small surprise!”

Myrta Holinger, Vito Community Managerin

"VIU and Vito are two innovative Swiss brands that reimagine both eyewear and pizza. Tradition meets modernity. Craftsmanship, responsible and resource-conscious practices are integral parts of both brand identities. We are excited to collaborate with an inspiring and authentic gastro brand like Vito."

Fabrice Aeberhard, VIU Creative Director

Vito was founded in Basel in 2017 and is a collaborative company. Today, Vito operates four restaurants and two takeaway outlets in Basel and Zurich. In line with the mission “Pizza for the People - everyone can have a slice of the pie”, pizza is served “al taglio” - both by the slice and as a whole pizza. VITO strives to create positive, inspiring and connecting moments of togetherness - with resource-consciously produced, fresh ingredients. The company is committed to social and sustainable projects.