VIU × ARMEDANGELS
Sustainability in Focus
The frames of this collaboration are made from innovative Eastman Acetate Renew: the world's first acetate with components made from biomaterials and recycled plastic waste. This saves more than 30% CO2 emissions per frame compared to conventional acetate.
The face of the campaign
German actress Lena Klenke, known from the Netflix series "How to Sell Drugs Online (Fast)" or the films "Fack ju Göthe 1-3", is the face of the exclusive sunglasses in the joint ARMEDANGELS and VIU campaign. For several years, Lena Klenke has been dealing with the topic of sustainability for several years - in fashion and in other areas of her life.
She believes: "A conscious approach is the first step towards improvement, which is why the collaboration with ARMEDANGELS and VIU fits so well. Sunglasses are also essential for me in summer, especially the bright Spectraa this year, which produces a beautiful blue light."
