VIU x SIDO Collaboration

VIU × SIDO

Discover the world through SIDO's eyes

Honesty, transparency and authenticity - the exclusive VIU x SIDO collab is an expression of these shared values of VIU and SIDO. The artist, who has transformed himself from a masked bad boy to a serious musician, now sees more clearly and knows what is really important to him.


VIU glasses have long been SIDO's trademark: He wears them at concerts, press photos and even on the cover of his latest album “Paul”. The jointly designed VIU x SIDO collection bears his name and reflects his personal point of view.

Paul. Maske.

The 2nd drop of the exclusive collab launches with the models MASKE, inspired by SIDO's iconic artist's mask, and PAUL, a tribute to SIDO's real name Paul. The BERLIN model is also now available in the new color Star Gold / Pale Brown.

Astronaut. Berlin.

All glasses in the VIU x SIDO collection are handmade in a traditional Japanese company from high-quality titanium in more than 200 steps.

In addition to the new models from the 2nd drop of the collab, the ASTRONAUT sunglasses are available in the colors Titan Star Gold Shiny/Black Matt with Grey Gradient lenses and the frame BERLIN in the color Titan Silver/Crystal with a choice of two lenses: in Light Pink or Grey.

VIU x SIDO
VIU x SIDO

Limited Edition

Tinted lenses and special details such as the SIDO logo engraving on the nose pads make each pair of glasses a high-quality summer accessory. Each pair of glasses in the limited edition collab comes in a special edition frame case.

Astronaut

Through SIDO's eyes

"I've been buying all my glasses from the VIU store in Berlin for a long time and wear them non-stop. Being able to design a collection together with VIU is a great honor for me as a fan of the brand. Especially because it bears my name,” says a delighted SIDO about the collaboration.

VIU x SIDO

About SIDO

SIDO, whose real name is Paul Hartmut Würdig, is a German rapper, music producer, songwriter and actor. In his 20 years as an artist, SIDO has achieved everything that can be achieved in Germany, and even more: #1 hits, platinum albums, awards, millions, legendary status. Above all, he has always remained relevant, even into the streaming age. At the beginning of his career, Berlin rapper SIDO wore a skull mask all the time. Since then, the artist has shown his true colors and changed his image from bad boy to serious musician.

 

"In SIDO, we have found an authentic, exceptional artist as a collaboration partner. The fact that he has been buying and wearing our glasses regularly since 2018 not only makes us proud, but also underlines the credibility of this collaboration." (Fabrice Aeberhard, Creative Director VIU)

 

See the world through SIDO's eyes. The exclusive models from the first drop of the VIU x SIDO collaboration are now available online and in all VIU stores.

VIU x SIDO

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